Most of the Travel Promotion Programs do not have Mobile Strategy

Travel Promotion

Most of the Travel Promotion Programs do not have Mobile Strategy

Like every other business, travel industry also needs a sound promotional strategy that can give it maximum exposure to the maximum audiences possible. Internet marketing and mobile marketing are the key aspects of the latest way of promotion and marketing. These are two great networks that connect people across the world and play significant role in the success of any business. Travel business is no exception of it. The internet is dominant in connecting people beyond the boundaries, while the mobile network comes up with the capability to connect the local people with affordability. That is why both the medium are the best things that should be included in the marketing strategies for promoting any business.

When business travel community gears up for autumn, it will turn to the mobile device and network for many tasks itinerary management, expense management, simple booking, etc. In spite of the mobile strategy to be very dominant, most of the travel business programs do not implement mobile strategies as their essential things of promotional campaigns. While avoiding such result-oriented strategy, they do not unfortunately avail their benefits what they deserve for.

Surveys and studies reveal that more than 65% of travel agencies and companies do not include mobile strategy in their overall promotional and marketing programs. Only some travel organizations plan to implement mobile strategy; these are not in such majority as they should be.

Study shows that the mobile travel strategy provides travel businesspersons with the great benefits. It increases traveler engagement, compliance and online bookings. As the business can have great benefits of the mobile strategies, these should be included in travel business programs.

Organizations are evidently captivating their valuable time to review the impact and benefits of mobile strategy on their business policies and promotional programs, but the process of implementation is very slow. It should be faster. These should be compulsorily implemented. All of the travel businesses should see mobile strategy as a necessity of their business promotional programs.

Travel industry experts suggest that perhaps a keen focus on the travel experience might prove the necessity of the mobile strategies. If the organizations look into the matter something deeper, they will realize the importance of the mobile strategy, and perhaps they would reap the benefits by implementing them properly. Experts look forward to having the great benefits and positive impacts of mobile strategies on the travel industry.


by inerun